Social Media Guidelines
The purpose of these guidelines is to help guide you in using social media effectively, to communicate with your owners and community as Libro's ambassadors.
- I will never disclose confidential information about my owners or Libro through public mediums. Libro’s reputation lies on the trust we build with our owners. We must practice extra care while conversing through social media.
- I will remember my day job and not allow social media to become a distraction. I understand the opportunity that social media creates for my work but also, I understand that social media could become a barrier to doing my job effectively. Self-policing my own use of the technology is important.
- I will protect my own privacy on social media platforms. Privacy settings should be set at a level I am comfortable with. I will be mindful of posting information I would not want the public to see.
- I will be myself and not communicate anonymously, using false screen names like “kittykat43”. Libro believes in transparency and honesty so I will be clear about who I am online.
- I will be a smart publisher. What I publish will be around for a long time, so I should ensure the content is accurate and useful. If I make a mistake I will correct it as quickly as I can pick up my Blackberry Z10.
- I will only use common language. When I have a coaching session with my owners I like to ensure they understand the advice I'm giving – so giving advice and communicating online should be no different.
- I will always use respect when using social media. I don’t need to explain why – we all know I'm a respectful person.
- I will only give advice I am qualified to give. If a question is asked about an area that is out of my expertise I will seek advice and pass the question off to a qualified expert.
- I will respect copyright laws and make an effort to learn about creative commons.
- I will have fun and use common sense; as a result my content will be worth sharing.
The best way to be interesting, stay out of trouble, and have fun is to write about what you know. There is a good chance of being embarrassed by another expert, or of being boring if you write about topics you are not knowledgeable about.
Quality matters. Use a spellchecker.
The speed of being able to publish your thoughts is both a great feature and a great downfall of social media. The time to edit or reflect must be self-imposed. If in doubt over a post, or if something does not feel right, either let it sit and look at it again before publishing it, or ask someone else to look at it first.
Suggestions to Get You Started
- Promote events or fundraisers happening in your branch or at other local businesses that would interest your audience. Also feel free to share photos once the event is complete.
- Don’t be afraid to share things beyond Libro’s news. If you come across content that you think will add value to your audience, feel free to share it. Make sure you share the source. Sharing a link and adding some context many times is perfectly sufficient.
- Share advice given from other Libro employees with your audience.
- Discuss new products, services and promotions from Libro.